Cookie Policy — last updated on May 14, 2026. Applies to visitors of lucidbaydigital.com and lucidbaydigital.cz from the European Economic Area and Switzerland.
A cookie is a small text file stored by your browser when you visit a website. It allows the site to remember information about your visit — for example your language preference or whether you have already given consent to analytics. Cookies set by our own domain are called first-party cookies; cookies set by other services we use (such as Google Analytics) are called third-party cookies.
We use cookies only with your consent, except for those strictly necessary for the site to function. You give consent by clicking Accept all in the banner displayed on your first visit. You can refuse all non-essential cookies by clicking Reject all, or choose specific categories via Customize. You can change your decision any time using the cookie icon in the bottom-left corner of the page.
Required for the website to function. No consent is needed (legitimate interest, Art. 6(1)(f) GDPR).
| Name | Purpose | Retention | Provider |
|---|---|---|---|
| lbd_consent | Stores your cookie consent decision (categories accepted/rejected) | 180 days | Lucid Bay Digital (first-party) |
| pll_language | Stores selected site language (Czech/English) for Polylang plugin | 1 year | Lucid Bay Digital (first-party) |
Help us understand how visitors use the site so we can improve content. Activated only with your consent.
| Name | Purpose | Retention | Provider |
|---|---|---|---|
| _ga, _ga_VFBKDBXBBZ | Distinguish unique visitors (Google Analytics 4) | 2 years | Google Ireland Ltd. |
| _gid | Distinguish users for 24 hours | 24 hours | Google Ireland Ltd. |
| _gat, _gcl_au | Limits request rate / advertising attribution | 1 minute / 90 days | Google Ireland Ltd. |
| _clck, _clsk, CLID, MUID, ANONCHK | Session recording and heatmap analytics (Microsoft Clarity) | 1 day – 1 year | Microsoft Ireland Operations Ltd. |
Allow us to measure the effectiveness of campaigns and retarget visitors with relevant content on other platforms. Activated only with your consent.
| Name | Purpose | Retention | Provider |
|---|---|---|---|
| bcookie, lidc, bscookie, UserMatchHistory, AnalyticsSyncHistory, li_gc | LinkedIn Insight Tag — measures conversions and enables retargeting | 30 minutes – 2 years | LinkedIn Ireland Unlimited Company |
| _hjSessionUser_*, _hjSession_*, _hjFirstSeen, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress | Behavioural analytics (Hotjar) | 30 minutes – 1 year | Hotjar Ltd. |
Remember choices that improve your browsing experience (e.g. UI state). Activated only with your consent.
Currently we do not set any preference cookies beyond those listed in “Necessary”.
We use Google Consent Mode v2. Until you give consent, Google Analytics receives only anonymous, cookieless pings (“denied” state) that allow us to count page visits in aggregate without identifying you. After you click Accept, full analytics measurement is activated. After Reject, only anonymous pings continue.
The cookie icon in the bottom-left corner of every page lets you re-open the consent banner and change your decision at any time. You can also delete cookies via your browser settings — see the help pages for Chrome, Firefox, Safari or Edge.
Under GDPR and Czech Act No. 110/2019 Coll. on the Processing of Personal Data, you have the right to access, rectify, erase, restrict processing, port, and object to the processing of your personal data. You can also file a complaint with the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů).
Controller: Lucid Bay Digital s.r.o.
Email: info@lucidbaydigital.com
See also our Privacy Policy.