Lucid Bay Insights
In companies where we focus on agile transformations, customers often deal with how to fill the roles of product owners. The most common way to recruit future product owners is from within your own organisation. The role from which the product owner applies is different. Sometimes they are product or project managers, sometimes analysts, sometimes IT team leaders. And each of these roles gives its owners certain knowledge, experience and habits, which then influences their behavior in the new role. At the same time, it also indicates what else the future product owner should develop in.
Product owner is a role that is quite complex and at the same time the success and motivation of the team depends on it. And so, similar to scrum masters, it is necessary to gain additional experience, not only in the field of hardskills, but also in softskills. Training in Scrum methodology alone is usually not enough.
In the article about Product vision, you can also see how you and your team can develop a product vision.
In companies where we focus on agile transformations, customers often deal with how to fill the roles of product owners. The most common way to recruit future product owners is from within your own organisation. The role from which the product owner applies is different. Sometimes they are product or project managers, sometimes analysts, sometimes IT team leaders. And each of these roles gives its owners certain knowledge, experience and habits, which then influences their behavior in the new role. At the same time, it also indicates what else the future product owner should develop in.

Product owner is a role that is quite complex and at the same time the success and motivation of the team depends on it. And so, similar to scrum masters, it is necessary to gain additional experience, not only in the field of hardskills, but also in softskills. Training in Scrum methodology alone is usually not enough.
In the article about Product vision, you can also see how you and your team can develop a product vision.
Tip: Want to learn more about the craft of product ownership? Sign up for our practical training course Agile Products – From Vision to Backlog.
THE AUTHOR
Jan Šrámek
Jan Šrámek is an entrepreneur, CEO, and top enterprise-agile coach with many years of experience in corporations and startups. As the founder of Lucid Bay Digital, he connects the world of agile approaches with the reality of business management.
He previously worked as an analyst and architect in the financial sector, which gives him a strong technical and process background. In his work, he applies "agnostic agile," i.e., respect for the context of the company instead of dogmatism. He is known for his diplomacy, patience, and ability to work with demanding teams. Thanks to his knowledge of business, finance, and leadership, he helps companies truly integrate agility into their culture, products, and everyday practice.
GET INFORMED
Fresh Agile Insights
Proven Product Tips
Team Performance Hacks